Zeal, Weston & Smartwool Unite To Support Our Forests
In a joint effort of stewardship, Colorado-based Zeal Optics, Weston and Smartwool have teamed up with artist John Fellows and the National Forest Foundation to breathe new life into our forests, to raise awareness around the plight of our public lands and restore National Forests by planting 40,000 trees.
This initiative brings Colorado-based artist John Fellows’ art to life in a unique collection of goggles, skis, snowboards, apparel and accessories, that will be available online and at select outdoor retailers.
You can follow the #BackwoodsFellowship partnership on social media for updates and other ways you can support our public lands, find products and become a part of the Fellowship to protect our forests.
John Fellows’ art shapes the design of four goggles available in the Lookout and Beacon. For every purchase of these goggles, Zeal will plant five trees in our National Forests. Each of these limited-edition goggles includes custom packaging, goggle bags and a Backwoods Fellowship sticker.
Weston and Zeal share a common passion for backcountry lines in our National Forests and have worked closely together for years. This partnership rises to the next level with the Backwoods Fellowship, including Fellows’ art on the new Backwoods snowboard and Grizzly ski.
John’s Grizzly illustration is the perfect design addition for Smartwool’s Ski Ultra Light Print socks. Smartwool’s thinnest, most lightweight ski socks equip you with our Indestructawool™ technology for enhanced durability, our 4 Degree™ elite fit system for a dialed, performance-oriented fit, and our Shred Shield™ technology to reduce wear from toes.
We come to the forests to find solace. To explore. And this is exactly what Zeal’s Backwoods Fellowship Trucker and 7-panel hats are made for. From a breezy backcountry adventure to sitting après at your favorite local spot, these hats offers the perfect balance of style and function. Stuff it in your bag and pull it out when adventure calls. It’ll be ready.
Fellows’ signature “contemporary folk” style weaves together layers to create an old-time, hands-on feel that is the inspiration for this partnership. He creates unique linoleum carving collages that reflect his personal experiences and love of the mountains that inspire him.
National Forest Foundation
The National Forest Foundation promotes the enhancement and public enjoyment of the 193-million-acre National Forest System. Each year, the NFF restores wildlife habitats, plants trees in areas affected by fires and improves recreational opportunities.