Your Cart 0 items
Your Shopping Cart is Empty SHOP NOW
Ambassadors Image


Asher Koles

Meet Asher Koles

Asher’s obsession with the world of fly fishing began with his father on the famed banks of the Henry’s Fork and its tributaries. His devotion to the conservation of river ecosystems, and artistic passion for the fly fishing culture and lifestyle continues to inspire him 20 years later. Tradition guides his technique and guiding style, as well as his ethics surrounding the sport. The processes of fly fishing keeps him begging for more time on the water swinging flies for steelhead, feeding picky risers on spring creeks and exploring the backcountry with fly rod and camera in hand. Asher is a lifetime resident of Utah and guides throughout the state. He also owns and operates a multimedia company specializing in outdoor photo and video production called, Bloodknots

Zeal Optics is contributing to the next generation of fly fish culture. Traditional aesthetics with high performance... the best of both worlds.

-Asher Koles