Who we are & what we believe in

At ZEAL Optics, we build the highest quality eyewear for people like us who live for outdoor adventure. But that is just the beginning of our adventure. We focus on more than just being an eyewear company. We are guided by a simple set of beliefs: Use Less, Give Back, Explore More.

Use Less

We use plant-based materials in all our sunglass frames and lenses to help you see the world around you more clearly while protecting the views that inspire us for generations to come. We believe it's our responsibility to take the charge and create the change.

Our Technology

three young women reading to a group of small children
Give Back

Living outdoors will change your life, but not everyone gets a chance to experience the wild. At Zeal, we work to bring inspirational adventures to those who might never have felt the thrill of a running river or the calm of a mountain top. We do this through some amazing projects and partnerships that reduce our environmental footprint, create social change and leave us all with better memories of our time outdoors.

three skiers laughing in the snow
Family

We have a diverse family of athletes and ambassadors ranging from explorers to top-level competitors who all rely on unsurpassed optics to excel in their passions.

Team

Life at Zeal Optics is more than just a job or career, it's a creative adventure to craft the world's best optics, while also striving to change the world around us for the better.

front view of the Zeal Optics store in Boulder, Colorado
Flagship

We are a small team based in Boulder, Colorado. When we're not up working late to improve our products, we're up early to get outside and test what we make.