Reuse. Regrow. Reimagine.

See Grass

Combining recycled plastic bottles and grass fibers, we've created our most sustainable sunglasses yet. Reuse. Regrow. Reimagine.

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Give The Gift Of Adventure

Holiday Gift Ideas

Looking for gift ideas for your favorite outdoor explorer? Check out our holiday gift guide for sunglass and goggle ideas that guarantee style and stoke this season!

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Look Good. Do Good.

Buy A Zeal, Plant A Tree

For every sunglass, goggle and accessory lens purchased this holiday season, we'll help plant a tree in our National Forests. Give and give back this holiday season!

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Supporting Those Who Serve

Community Champions

We want to say ‘Thank You’ with exclusive deals for first responders, nurses, medical providers, hospital employees, government employees, teachers and students.

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Start Your Winter Adventure Here

Explore More. Stay Safe.

We’re all eager to hit the slope this season – and we want to do it right. Check out the new winter #RecreateResponsibly guidelines for getting outside responsibly. Maintain your adventurous spirit while doing your part to stay safe.

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Who We Are

What We Believe

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