United To Support Forests

Backwoods Fellowship

Zeal, Weston and Smartwool have teamed up with artist John Fellows and NFF to raise awareness around our public lands and restore National Forests by planting 40,000 trees.



This year we worked with four nature photographers to capture a sense of the wonder and awe of those elements that elevate our perspective as we wander through the world.

One Lens. Every Condition.


Our Automatic+ lens has all the features of our Optimum and Polarized Collections + photochromic technology, so your lens automatically adjusts color and tint in response to changing light conditions.

a navy blue background with light grey medical icons and a red cross
Supporting Those Who Serve

Community Champions

We want to say ‘Thank You’ with exclusive deals for active military, veterans, first responders, nurses, medical providers, hospital employees, government employees, teachers and students.

Adventure Starts Here

Explore More. Stay Safe.

We’re all eager to get outdoors this winter – and we want to do it right. Check out the #RecreateResponsibly guidelines for getting outside responsibly. Maintain your adventurous spirit while doing your part to stay safe.

Who We Are

What We Believe

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