Who We Are & What We Believe

Use Less, Give Back, Explore More.

At Zeal Optics, we build the highest quality eyewear for people like us who live for outdoor adventure. But that is just the beginning of our adventure. We focus on more than just being an eyewear company. We are guided by a simple set of beliefs: Use Less, Give Back, Explore More.

Use Less

There?s only one good kind of footprint; the kind that is gone with the next rain, wave, gust or snowfall. We live for the outdoors and have a responsibility to protect the world around us for generations to come. We are constantly seeking new ways to use less and committed to further reducing our footprint.

Our Technology

Its easy to lose yourself in the beauty of the great outdoors. We try to remind ourselves that not everyone is as fortunate as we are when it comes to exploring the wild world around us. At Zeal Optics, we work to bring inspirational adventures to those who might never have felt the thrill of running a river or the calm of a mountain top.

Explore More

ZEAL means passion and we live by our name every day. Our goal is to create products that inspire us all to pursue our passions. To make sure we always keep the tent packed. The skis tuned. The surfboard waxed. Because you never know when that next perfect day might come along.


We have a diverse family of athletes and ambassadors ranging from explorers to top-level competitors who all rely on unsurpassed optics to excel in their passions.


Life at Zeal Optics is more than just a job or career, it's a creative adventure to craft the world's best optics, while also striving to change the world around us for the better.

front view of the Zeal Optics store in Boulder, Colorado

We are a small team based in Boulder, Colorado. When we're not up working late to improve our products, we're up early to get outside and test what we make.