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Reuse. Regrow. Reimagine.

See Grass

Combining recycled plastic bottles and grass fibers, we've created our most sustainable sunglasses yet. Reuse. Regrow. Reimagine.

Explore Sustainability
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Look Good. Do Good.

Buy A Zeal, Plant A Tree

For every sunglass, goggle and accessory lens purchased this holiday season, we'll help plant a tree in our National Forests. Give and give back this holiday season!

Plant A Tree
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Change Your Perspective

Observation Deck Technology

Based on the physics behind structures like air traffic control towers, Observation Deck Technology (ODT) is the first goggle system that replicates the eagle's eye view of the mountains.

Meet Beacon

Popular Items For Men

Pando Express BEACON Front View New

BEACON

$159.00
Fern PORTAL XL Front View

PORTAL XL

$209.00
Salmon HATCHET Front View

HATCHET

$209.00
Dark Night NOMAD Front View

NOMAD

$159.00
Maple CAMPO Front View

CAMPO

$159.00
Burnt Whiskey MORRISON Front View

MORRISON

$259.00
Matte Khaki RIDGWAY Front View New

RIDGWAY

$159.00
Matte Smoke BOONE Front View

BOONE

$159.00
View Top Picks For Men

Popular Items For Women

Maholler PORTAL Front View

PORTAL

$199.00
Pando Express BEACON Front View New

BEACON

$159.00
Lupine HEMISPHERE Front View

HEMISPHERE

$159.00
Salmon HATCHET Front View

HATCHET

$209.00
Rosé all Day CLEO Front View

CLEO

$159.00
Ivory Tortoise CROWLEY Front View

CROWLEY

$159.00
Smoke Tortoise MAGNOLIA Front View

MAGNOLIA

$159.00
Matte Tortoise WINDSOR Front View

WINDSOR

$159.00
View Top Picks For Women
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Supporting Those Who Serve

Community Champions

We want to say ‘Thank You’ with exclusive deals for first responders, nurses, medical providers, hospital employees, government employees, teachers and students.

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Start Your Winter Adventure Here

Explore More. Stay Safe.

We’re all eager to hit the slope this season – and we want to do it right. Check out the new winter #RecreateResponsibly guidelines for getting outside responsibly. Maintain your adventurous spirit while doing your part to stay safe.

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Who We Are

What We Believe

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