
New Shades For A New Year
New Arrivals
We couldn't start off the New Year without a fresh batch of shades! Explore 2021 with good vibes and great views through our lenses.

One Lens. Every Condition.
Automatic+
Our Automatic+ lens has all the features of our Optimum and Polarized Collections + photochromic technology, so your lens automatically adjusts color and tint in response to changing light conditions.

Guide. Slide. Lock.
Rail Lock System
Changing lenses has never been easier with our dual sliding rail system that guides and slides lenses easily onto the frame while a magnetic closure locks your lens into place ensuring a simple and secure lens swap.

Community Champions
We want to say ‘Thank You’ with exclusive deals for first responders, nurses, medical providers, hospital employees, government employees, teachers and students.

Explore More. Stay Safe.
We’re all eager to hit the slope this season – and we want to do it right. Check out the new winter #RecreateResponsibly guidelines for getting outside responsibly. Maintain your adventurous spirit while doing your part to stay safe.

What We Believe
Join Our Family
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