Asher Koles

man standing in a shallow stream casting a fishing line with forest and mountains in the background
Meet Asher Koles

Asher’s obsession with the world of fly fishing began with his father on the famed banks of the Henry’s Fork and its tributaries. His devotion to the conservation of river ecosystems, and artistic passion for the fly fishing culture and lifestyle continues to inspire him 20 years later. Tradition guides his technique and guiding style, as well as his ethics surrounding the sport. The processes of fly fishing keeps him begging for more time on the water swinging flies for steelhead, feeding picky risers on spring creeks and exploring the backcountry with fly rod and camera in hand. Asher is a lifetime resident of Utah and guides throughout the state. He also owns and operates a multimedia company specializing in outdoor photo and video production called Bloodknots.

"Zeal Optics is contributing to the next generation of fly fish culture. Traditional aesthetics with high performance... the best of both worlds."

- Asher Koles

Explore More

red rock cliff against a blue sky

The Bloodknots Presents: Peak Season | High & Dry, Ep. 2

Tune in for the second installment of PEAK SEASON | HIGH & DRY with Zeal Angler Asher Koles from The Bloodknots​!

man's hand holding a yellow trout in a net in the water

Hit the waters with Bloodknots!

Putting on frozen waders is painful. Picking ice out of your guides is equally as harsh. There are certain things about seeking trout with a fly rod in the winter that are just plain demoralizing.

smiling man standing in a stream holding up a fishing rod

Bloodknots | “These Are The Salad Days”

Combine a creative mind, a sense for fashion, a hunger to explore, and a fly rod in hand… you find Asher Koles.