Rockies Rooted. Built to Roam.

Designed here. Tested here. Trusted everywhere. Our optics are built to take on whatever the adventure ahead throws your way.

SUMMER SALE

30 - 50% OFF

Some of our best-selling styles are now on sale — but act quick! These deals are only available WHILE SUPPLIES LAST!

Sun’s out. Shields on. Send it.

Harbinger Shield

Cutting-edge sunglasses for cycling and touring. Optimum lenses, Z-Resin frame, & ProFlex grip—built to conquer every mile. Lead the charge!

a navy blue background with light grey medical icons and a red cross
Supporting Those Who Serve

Community Champions

We want to say ‘Thank You’ with exclusive deals for active military, veterans, first responders, nurses, medical providers, hospital employees, government employees, teachers and students.

Protecting Our Wild Spaces

Commitment to Sustainability

We're passionate about giving back to the places we love to explore and are always seeking new ways to reduce the environmental footprint of our products and practices.

Who We Are

What We Believe

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