One Lens. Every Condition.


Our Automatic+ lens has all the features of our Optimum and Polarized Collections + photochromic technology, so your lens automatically adjusts color and tint in response to changing light conditions.

New Year, New Gear

New Arrivals

Start off 2022 with excellent views! We've got you covered with new sunglass styles that will have you looking as good as you feel for the new year.

United To Support Forests

Backwoods Fellowship

Zeal, Weston and Smartwool have teamed up with artist John Fellows and NFF to raise awareness around our public lands and restore National Forests by planting 40,000 trees.

Adventure Starts Here

Explore More. Stay Safe.

We’re all eager to get outdoors this winter – and we want to do it right. Check out the #RecreateResponsibly guidelines for getting outside responsibly. Maintain your adventurous spirit while doing your part to stay safe.

Who We Are

What We Believe

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